Free “GUIDE to Natural Refrigerants” maps market potential of NH3 in Europe

By Sabine Lobnig, Feb 07, 2012, 12:49 4 minute reading

Marketing & communications expert shecco has launched its first easy-to-access guide for industry and policy leaders about the global market potential of ammonia and other natural refrigerants. The first edition - with a focus on Europe – provides market forecasts until 2020, an industry directory, the end-users’ views, case studies and more. 

The “GUIDE 2012: Natural Refrigerants - Market Growth for Europe” was launched by shecco to contribute to a more informed evaluation of refrigerant options by both experts and new entrants to the market for heating, cooling and refrigeration. It is part of shecco’s new publication arm to emphasise the environmental, social but most importantly economic dimension of HFC-free solutions investigated by industry and policy decision makers. 
Complementary to scientific and technical reports, the GUIDE can be seen as a first-ever approach to quantify the market potential for the natural refrigerants ammonia, carbon dioxide, hydrocarbons, water and air. Building on a global industry survey among close to 1,300 HVAC&R experts, it allows readers to learn about characteristics of natural refrigerants, get familiar with their applications today and the challenges they still face, but more importantly evaluate their business potential per industry sector until 2020.

“Today, I'm proud to announce the next step in our mission to bring natural refrigerants faster to market. Building on our online publishing business we will launch a series of print and digital publications during 2012,” says Marc Chasserot, Publisher and Managing Director of shecco.

Free access and distribution

The GUIDE is freely available at The report can be viewed directly online (flash) or downloaded from the shecco website. Moreover, all images are provided as a separate downloads that can be integrated into presentations towards colleagues, partners, customers or fellow legislators. 

“We make the GUIDE available at no cost, to tear down any barrier for industry, end-users and policy to gain access to reliable market figures about natural refrigerants that are already today a viable alternative to ozone-depleting and climate-damaging fluorinated gases and that they will continue offering more business opportunities for sustainability leaders in the future,” says Nina Burhenne, Lead Author and Head of Market Research shecco. 

The GUIDE in detail

During 2011, shecco had been in contact with component suppliers, system manufacturers, research institutes and end-users to collect quantifiable as well as qualitative data on the natural refrigerants (NR) business. It was supported by leading industry associations interested in receiving more detailed information on the application potential for NR in Europe and beyond. As a result, close to 1,300 experts – including those already using NR and those still relying on traditional working fluids – responded to the online survey fielded between February and September 2011. 

Among the highlights from the publication:
  • User's Guide to NR: What are the characteristics of Natural Refrigerants? Where are they used in the Food Chain, in Transport, in City & Buildings, and in Industry & Special Applications?
  • Global Industry Survey: Which world region will adopt NR quickly? How are NR refrigerant sales volumes developing?
  • Europe Today: What are the promising applications of NR? Policy SWOT: Which policies have which impact on the uptake of NR?
  • Europe Tomorrow: What do 667 respondents say about the future of NR in Europe? Which NR do they already use today in their products & services? What is the overall awareness level about NR among the HVAC&R industry and their customers? And what are the strenghts of NR and the most important barriers to their uptake?
  • Market Forecasts 2012-2020: What are the industry's expectations for the market share of NR in 2012, 2015, 2020 - per industry sector?
  • Case Studies: Where are NR used today? A collection of real-life success stories with cost & energy savings, environmental advantages and technology benefits.
  • NR Business Directory: Who are the market players investing already today in NR technology, which refrigerants do they use and in which sectors are they active?
  • The Voice of End-Users: What do The Coca-Cola Company, Unilever, Heineken, Mc Donald's and leading supermarket chains have to say about the prospects of NR?
Coming next: GUIDES to North America & Asia

As the first publication of its kind, the GUIDE concept will be refined over the coming months to still better answer to questions from policy and industry. shecco encourages all readers to send comments and ideas to 

The next publication is already planned: in Summer 2012, the “GUIDE 2012 - North America’s Market Potential” will be launched to look at one of the most promising world regions for natural refrigerants. 
More information
Download page: GUIDE 2012: Natural Refrigerants - Market Growth for Europe


By Sabine Lobnig

Feb 07, 2012, 12:49

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